Importance of social media to small businesses

One of the things you want as a small business owner is to find new ways to get your brand under any potential customer's radar. As a small business, social media marketing strategies are your best bet to spread awareness about your company.

It's a great channel to attract and engage with existing and new customers. Don't worry if your accounts, pages or profiles don't have many followers, what counts is the engagement. Invest time and effort to engage.

Social media is also great to use for advertisement, especially if you are on a budget. Compared to prints or media slots, it's considerably more affordable to run Ads on social media platforms. You can even filter the audience that you can target.

In our time and age, almost everybody is using the internet and social media on a daily basis. Most likely, your employees have social media accounts too. Tap into that and use it to your advantage. Let your employees, even your family and friends, help spread awareness about your brand by them simply following, sharing or liking.

Social media can also help you better understand your customers' and potential customers' wants and need. It's a medium that you can use to do market research. You can also observe your competitors via social media.